The NRCE is the biggest and most important event in the Philippine retail industry, as it draws together over 800 retailers owners, top-level retail executives, and industry suppliers.


Information-packed and interesting educational sessions;

Discussions of best practices, trends, and new technologies;

Tips to improve existing operations and grow profits;

Networking opportunities with retailers and leading business partners; and

An Exhibit Hall bursting with services and solutions to improve your business and operations.



For more than 20 years, NRCE's 2-day conference and exhibit has served as the venue for productive networking and updates on the latest developments in the local and international retail scene, and established itself as an institution for discussion of issues and concerns affecting the industry. The conference boasts of noted industry experts, both foreign and local speakers, and an international mix of participants.


The only focused and dedicated retail supplier's exhibition in the Philippines

Brings together in one event those from Retail Solutions, E-Commerce & M-Commerce, Shop fitting & Store Designs, Digital Marketing as well as Retail Marketing

Serves as the most significant avenue that directly links retail suppliers to their primary market.
With more than 3,000 highly qualified visitors and decision makers, the two day retail suppliers' exhibition is the biggest in the Philippines and is one of the longest running retail suppliers' expo in Asia.


The NRCE is the event for retail executives and decision-makers who want to learn and network with the big names in the retail industry! EVERYONE in the retail leadership - from CEOs, presidents, directors, managers and business partners - will benefit from the knowledge gained and the huge networking possibilities.

The NRCE is the prime source of up-to-date retail information for the country's top CEOs/COOs/owners of retail establishments; retail executives and professionals; retail management consultants; commercial/shopping centre developers and managers; manufacturers; suppliers and service providers to the retail industry; merchandisers; store designers; marketing professionals; business development managers; IT Professionals; and all those interested in the growing retail industry.


For its 40th year, the PRA has been actively promoting the growth and development of the retailers as the “Pulse and Voice of the Philippine Retail Industry”. The PRA counts among its members all the major players in the retail and suppliers sectors, including SM Shoemart, Robinsons, Ayala, Bench, Mercury Drug, Penshoppe, Shopwise, Rustan's, National Bookstore, Celine Group, as well as the country's top developers and technology companies, e.g. Megaworld, Araneta Center, IBM, HP, SAP, ACER, among others.

Today, PRA is a dynamic association with nearly 400 member companies covering the gamut of the distribution chain, from operators to traders/suppliers, manufacturers, distributors, and wholesalers, among others and representing over 60% of the local retail industry. Recognized as a paragon of a genuine partner in nation building, the PRA enjoys the distinction as "The Pulse and Voice of the Philippine Retail Industry."