The National Retail Conference and Expo (NRCE), the pinnacle event orchestrated by the Philippine Retailers Association (PRA), has consistently stood as the paramount gathering for the nation's foremost retailers, shopping center developers, and suppliers. Over the past 30 years, it has been the focal point for unveiling crucial trends, advancements, and innovations in the dynamic retail landscape.

As the driving force behind the Philippines' LARGEST and MOST TRUSTED retail industry event, the Philippine Retailers Association (PRA) stands resolute in its unwavering commitment. In its momentous 30th year, we make a bold promise to propel the NRCE to unparalleled heights, charting a course toward global competitiveness. Together, let's redefine the standards and set new benchmarks, marking a pivotal moment in the evolution of the retail industry.

Today, the retail sector stands as a steadfast force, propelling economic growth and continuous resilience and innovation on a global scale. Acknowledging the challenges faced, the industry remains unwavering, advancing towards a constantly dynamic retail landscape.

As we navigate the currents of change, our commitment to pioneering transformations and strategic decision-making becomes paramount. Adapting to the ever-changing landscape demands a proactive approach to disruptions. This involves fostering a culture of continuous innovation and harnessing learnings across multiple generations to prepare retailers to thrive in a shifting retail ecosystem.